Senior Manager Brand Management, OWN Brands
What you'll be doing:
As the Senior Manager, Brand Management for OWN Brands, you are at the intersection of marketing and new product development and are responsible for connecting the customer and product experience. You will work with business teams to research our customers, shape opportunities, and deliver a product brand experience they cannot get anywhere else. You will manage internal and external design resources to deliver new packaging and product experiences. As the leader of brand governance, you will:
Support the brand architecture and maintain brand standards for assigned brands. Support the creative briefing process for all design projects (including new brands developed during the architecture project), ensuring that design deliverables meet requirements and objectives of each creative brief. Kickoff all creative requests related to product packaging and marketing, attending reviews to ensure creative remains on brand. Ensure creative work product, package, marketing reflects the design principle and effectively aligns with the brand personality. As the owner of the innovation process, you will:
Deliver a continuous flow of new products backed by customer insights that drive customer loyalty and EBITDA. Partner with business leaders to drive innovation programs by gaining an understanding of their business and aligning on opportunities. Leading OWN Brands customer insights, you will:
Uncover and share out consumer insights to drive actionable conclusions and recommendations relative to product planning, positioning, story development, claims, communication. Coordinate with design to identify trends that will influence brand evolution. Manage the customer insights investment including budget and on-going pipeline of research projects. What you bring to the table:
Developing new insights; questioning conventional approaches; encouraging new ideas; designing and implementing new solutions. Applying knowledge of business and the marketplace to advance the organization's goals Building partnerships and working collaboratively with others to meet shared objectives Seeing ahead to future possibilities and translating them into breakthrough strategies. Implementing plans consistent with the long-term interests of the organization in a changing environment Using own understanding of competitors' offerings, market drivers and innovation trends to create and/or seize business opportunities. Qualifications :
What's needed- Basic Qualifications Minimum 8 years creating products and brands Minimum 2 years managing a product brand What's needed- Preferred Qualifications Masters Degree in business, marketing, or other relevant degree Fluency with MS Word, Excel and PowerPoint Seasoned brand manager with experience developing and managing multiple multimillion-dollar brands. We Offer:
Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Center Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays), Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
As the Senior Manager, Brand Management for OWN Brands, you are at the intersection of marketing and new product development and are responsible for connecting the customer and product experience. You will work with business teams to research our customers, shape opportunities, and deliver a product brand experience they cannot get anywhere else. You will manage internal and external design resources to deliver new packaging and product experiences. As the leader of brand governance, you will:
Support the brand architecture and maintain brand standards for assigned brands. Support the creative briefing process for all design projects (including new brands developed during the architecture project), ensuring that design deliverables meet requirements and objectives of each creative brief. Kickoff all creative requests related to product packaging and marketing, attending reviews to ensure creative remains on brand. Ensure creative work product, package, marketing reflects the design principle and effectively aligns with the brand personality. As the owner of the innovation process, you will:
Deliver a continuous flow of new products backed by customer insights that drive customer loyalty and EBITDA. Partner with business leaders to drive innovation programs by gaining an understanding of their business and aligning on opportunities. Leading OWN Brands customer insights, you will:
Uncover and share out consumer insights to drive actionable conclusions and recommendations relative to product planning, positioning, story development, claims, communication. Coordinate with design to identify trends that will influence brand evolution. Manage the customer insights investment including budget and on-going pipeline of research projects. What you bring to the table:
Developing new insights; questioning conventional approaches; encouraging new ideas; designing and implementing new solutions. Applying knowledge of business and the marketplace to advance the organization's goals Building partnerships and working collaboratively with others to meet shared objectives Seeing ahead to future possibilities and translating them into breakthrough strategies. Implementing plans consistent with the long-term interests of the organization in a changing environment Using own understanding of competitors' offerings, market drivers and innovation trends to create and/or seize business opportunities. Qualifications :
What's needed- Basic Qualifications Minimum 8 years creating products and brands Minimum 2 years managing a product brand What's needed- Preferred Qualifications Masters Degree in business, marketing, or other relevant degree Fluency with MS Word, Excel and PowerPoint Seasoned brand manager with experience developing and managing multiple multimillion-dollar brands. We Offer:
Inclusive culture with associate-led Business Resource Groups and resources such as the Social Justice Resource Center Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays), Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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