Ad Operations Specialist ( Staples Retail Media Network )
Staples is business to business.
You're what binds us together.
Our marketing team is charged with an important task - sharing our Staples story.
We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention, and encourage brand loyalty.
Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs.
We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you'll be doing:
o Support all aspects of campaign production for onsite media offerings, including ad unit development, campaign creation, trafficking tags & creative, targeting implementation, and campaign QC.
o Create process mapping and support the development of onsite operational roadmaps & document considerations for potential solution integrations and technology deployments.
o Work closely with Product team and technical providers to ensure delivery and flawless execution of campaigns.
o Directly support troubleshooting & reconciliation processes, serving as the escalation point around all operational issues.
o Oversee onsite advertising operations performance metrics and produce regular reporting to identify potential optimization opportunities.
o Collaborate with the Billing Manager to ensure Ad Operations processes & reporting enable the Billing team to execute invoicing, reconciliation, and reporting of the onsite ad business.
o Collaborate with the Creative Project Manager to ensure that all onsite campaign creative needs are fulfilled on time allowing projects to be delivered on time to vendor & Staples' specifications and standards.
o Ensure campaigns deliver against performance expectations.
o Execute special projects as directed by Lead Advertising Operations Manager.
What you bring to the table:
o Strong understanding of retail media:
programmatic, managed service, onsite advertising operations and technology.
o Strong knowledge of digital media channels, operations, and online advertising.
o Familiarity with display/search/social advertising, DSPs, and onsite advertising.
o Ability to manage deadlines & milestones across multiple simultaneous projects and vendors.
o Strong interpersonal and presentation skills as well as demonstrated experience in fact-based analysis, including the ability to persuasively present insights and recommendations.
o A strategic approach to execution, including an ability to identify process improvements.
o Excellent written & verbal communication skills.
o A collaborative mindset and the ability to triage needs across multiple stakeholders and teams.
What's needed- Basic
Qualifications:
o 2
years of experience in digital media and/or retail media o Proficiency with ExcelWhat's needed- Preferred
Qualifications:
o Bachelor's degree or equivalent work experience o Experience using Power BI, Tableau or similar tools o Experience with Google Ad Manager, Amazon DSP or similar toolsWe Offer:
o Inclusive culture with associate-led Business Resource Groups o Flexible PTO (22 days) and Holiday Schedule o Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! Recommended Skills Ad Operations Billing Business Process Improvement Business To Business Communication Content Creation Estimated Salary: $20 to $28 per hour based on qualifications.
You're what binds us together.
Our marketing team is charged with an important task - sharing our Staples story.
We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention, and encourage brand loyalty.
Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs.
We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you'll be doing:
o Support all aspects of campaign production for onsite media offerings, including ad unit development, campaign creation, trafficking tags & creative, targeting implementation, and campaign QC.
o Create process mapping and support the development of onsite operational roadmaps & document considerations for potential solution integrations and technology deployments.
o Work closely with Product team and technical providers to ensure delivery and flawless execution of campaigns.
o Directly support troubleshooting & reconciliation processes, serving as the escalation point around all operational issues.
o Oversee onsite advertising operations performance metrics and produce regular reporting to identify potential optimization opportunities.
o Collaborate with the Billing Manager to ensure Ad Operations processes & reporting enable the Billing team to execute invoicing, reconciliation, and reporting of the onsite ad business.
o Collaborate with the Creative Project Manager to ensure that all onsite campaign creative needs are fulfilled on time allowing projects to be delivered on time to vendor & Staples' specifications and standards.
o Ensure campaigns deliver against performance expectations.
o Execute special projects as directed by Lead Advertising Operations Manager.
What you bring to the table:
o Strong understanding of retail media:
programmatic, managed service, onsite advertising operations and technology.
o Strong knowledge of digital media channels, operations, and online advertising.
o Familiarity with display/search/social advertising, DSPs, and onsite advertising.
o Ability to manage deadlines & milestones across multiple simultaneous projects and vendors.
o Strong interpersonal and presentation skills as well as demonstrated experience in fact-based analysis, including the ability to persuasively present insights and recommendations.
o A strategic approach to execution, including an ability to identify process improvements.
o Excellent written & verbal communication skills.
o A collaborative mindset and the ability to triage needs across multiple stakeholders and teams.
What's needed- Basic
Qualifications:
o 2
years of experience in digital media and/or retail media o Proficiency with ExcelWhat's needed- Preferred
Qualifications:
o Bachelor's degree or equivalent work experience o Experience using Power BI, Tableau or similar tools o Experience with Google Ad Manager, Amazon DSP or similar toolsWe Offer:
o Inclusive culture with associate-led Business Resource Groups o Flexible PTO (22 days) and Holiday Schedule o Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! Recommended Skills Ad Operations Billing Business Process Improvement Business To Business Communication Content Creation Estimated Salary: $20 to $28 per hour based on qualifications.
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