Senior Marketing Analyst

Company Name:
Numeric Recruiting and Staffing
In this role you will be challenged to generate insightful analytics to Field Marketing for B2B and B2C marketing initiatives. Analysis should build on existing reporting or original queries and should conform to institutional data standards. Insights should help guide business decisions, unearth customer behavior, refine marketing strategies, or provide actionable business value

Your Responsibilities:

? Organize and communicate trends and insights to appropriate business partners and senior management.
? Summarize and present findings clearly and succinctly.
? Identify data gaps and opportunities, and to communicate their value to stakeholders so that changes to systems can be prioritized based on business value (revenue, cost, priorities).
? Grasp complex customer and data models and connect dots across disparate data sets.

Your Team:

Marketing Analytics and Operations supports field marketing and works collaboratively with Sales, Operations and Finance to ensure consistency of reporting. Response marketing has the largest, oldest, and most robust data warehouse in Lifeline and safeguards data integrity throughout the sales funnel. Results are reflected in consumer and healthcare reporting and analytics.

Requirements:

? Bachelor?s Degree, preferably in Business Administration or Statistics.
? 4+ years working with B2C service analytics.
? Very high proficiency in MS Access and MS Excel.
? 4+ years of experience working with formal campaign management or with response marketing.
? High proficiency with SQL.

Support the largest direct and response marketing efforts worldwide, while developing a keen insight into healthcare and senior consumer markets. Our distinctive product and service offerings are an ideal fit for an exploding market, and this role will leverage extensive data sets to help us build bridges to improve the lives of an at-risk population.

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