Sr Digital Marketing Manager

Company Name:
This just in - seeking Senior Manager of Digital Marketing
Our client is a leading e-retailer company and they are looking for a key addition to their marketing team. The Senior Manager of Digital Marketing will be primarily responsible for developing plans and strategies to grow Display Marketing. You will influence conversion through messaging, promotion, and landing page optimization and maintain consistent content, data and branding across all online marketing. Develop, actively test, and analyze keywords, media partners, creative, and landing page URLs to maximize results, drive volume, and hit targets.
The company: A global, Fortune 150, e-retailer located in the Greater Boston Area.
The role: As a senior-level manager you will be responsible for developing and overseeing short and long term objectives, plans and strategies to grow display, with a focus on marketing effectiveness, customer metrics, and overall profitability. You will identify opportunities to increase relevance, optimization/conversion, and co-op funding efforts, as well as drive penetration among key categories. Also, you will manage a small team of digital marketers.
The profile: Extensive online marketing experience required, preferably in the business to business industry with a multi-channel retailer; Exceptional knowledge of Display marketing. Plus, experience across paid search, mobile, as well as digital technologies (adserving/tracking, data integration, real-time bidding, etc.). General advertising/brand experiences a plus. Excellent management experience, project oriented, entrepreneurial, pro-active, and creative with a management background.
Do you fit the bill? If so, let's talk. When is a good time to connect?

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